Case study / Bags and luggage
Portavia
A storefront that answers the one question every traveler asks: will it fit?
Studio brand - designed and built by Wetals Studio.
01 / The brief
Size is the whole sale.
Luggage shoppers fly often, hate gate-check fees and can't hold a case before they buy. Portavia needed a warm, color-led storefront that shows every size to scale, explains US carry-on rules and makes building a set feel easy.
02 / Research
What the best luggage stores get right.
Engineering builds confidence
The strongest stores show how a case is built, with exploded views and restrained, cinematic heroes.
Nobody shows travel in motion
Few heroes show the product in a real travel moment, so the bag never feels like part of the trip.
Will it fit is half answered
Product grids rarely show true relative sizes, and airline fit help is hard to find.
03 / Signature features
Three features built for this brand.
Size line-up
Every size is shown to scale and marked personal item, carry-on or checked, with airline guidance.
Pack as a pair
A set builder pairs pieces that travel together and shows the saving live.
Departure-board hero
Split-flap tiles flip between colorways while a traveler moves through the terminal.
04 / Design system
Signal gold, midnight blue, ready to board.
- Midnight#003566
- Signal#FFC300
- Tarmac#001D3D
- Ink#000814
- Paper#F5F3EE
PORTAVIA
Carry your way.
Overpass for display / Overpass Mono for labels
05 / Key screens
Homepage and product page.
Homepage / Desktop
Product page / Desktop
Homepage / Mobile
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