Case study / Eyewear
Ombrivo
A storefront that lets shoppers see the world through every lens.
Studio brand - designed and built by Wetals Studio.
01 / The brief
The lens is the whole sale.
Sunglasses shoppers buy on look and lens, and they can't try a pair on online. Ombrivo needed a premium storefront that shows every frame on real faces and every lens tint up close, so shoppers choose with confidence.
02 / Research
What the best eyewear stores get right.
Faces sell frames
The strongest stores show frames on real people, not just on white, so shoppers can picture the fit.
Lens choice is hard to see
Polarized and tint options are often a dropdown, with no way to see the difference.
Shape is how people shop
Shoppers think in shapes first, so shop-by-shape beats long, flat grids.
03 / Signature features
Three features built for this brand.
Lens Lab
Apply five lens tints to any frame and drag to see the world through each one.
Seen on you
A wall of shopper photos shows every frame on real faces, in real light.
Shop by shape
Shape chips with a live preview take shoppers from round to aviator in one tap.
04 / Design system
Ember red, warm dark, condensed type.
- Ember#C2361A
- Ember dark#A82C14
- Night#1A0806
- Amber#D9A35A
- Cream#F6EFE9
OMBRIVO
Seen on you.
Barlow Condensed for display / Instrument Sans for text
05 / Key screens
Homepage and product page.
Homepage / Desktop
Product page / Desktop
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