Case study / Activewear
Ondura
A storefront that answers fit questions before shoppers ask.
Studio brand - designed and built by Wetals Studio.
01 / The brief
Fit is the whole sale.
Activewear shoppers buy on fit and feel, and they can't try anything on. Ondura needed a storefront that sells color and movement first, then answers every fit question on the page, so fewer orders come back.
02 / Research
What the best activewear stores get right.
Colorways sell the product
The strongest stores lead with full colorway sets, not single packshots on white.
Fit is asked, not answered
Shoppers dig through reviews to learn how leggings fit. Most product pages leave fit to a size chart.
Movement builds trust
A short clip of fabric in motion says more than another flat lay.
03 / Signature features
Three features built for this brand.
Colorway hero
Switch the whole hero between colorways in one tap: model, product and accent change together.
Fit finder
Three questions about height, build and preference return a size, with the reason why.
Inseam ruler
A drag-to-measure ruler shows exactly where each length lands on the body.
04 / Design system
Bold type, ocean colors, built to move.
- Lagoon#264653
- Teal#2A9D8F
- Saffron#E9C46A
- Coral#E76F51
- Ink#17262E
ONDURA
moves with you.
Archivo for display / Instrument Serif for accents
05 / Key screens
Homepage, collection and product page.
Homepage / Desktop
Collection / Desktop
Product page / Desktop
Homepage / Mobile
Collection / Mobile
Product page / Mobile
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