Case study / Sneakers and footwear
Kesto
A storefront that sells how a shoe feels, not just how it looks.
Studio brand - designed and built by Wetals Studio.
01 / The brief
Feel is the whole sale.
Sneaker shoppers buy on ride, fit and drop energy, and they can't lace up online. Kesto needed a street-to-track storefront that explains how each shoe rides, shows it from every angle and finds a pair in your size fast.
02 / Research
What the best sneaker stores get right.
Launch energy sells the drop
The strongest stores lead with huge type over film and a use line on every product.
Ride is shown, not explained
Most stores rely on static ride meters, so shoppers still can't tell cushion from bounce.
Nobody filters by your size
Few stores let shoppers see only what's in stock in their size, and none spin the shoe on the product page.
03 / Signature features
Three features built for this brand.
Ride finder
Shoes are sorted by feel, from cushion to bounce, with a map view and an only-my-size filter.
360 spin
Drag to spin the shoe on the product page and see every panel, sole and lace.
X-ray cutaway
Flip from outside to X-ray to show the foam, plate and heel counter inside each shoe.
04 / Design system
Loud type, fresh greens, built for miles.
- Track#386641
- Moss#6A994E
- Lime#A7C957
- Concrete#EEEFEA
- Brick#BC4749
KESTO
Keep going.
Anybody for display / Hanken Grotesk for text
05 / Key screens
Homepage and product page.
Homepage / Desktop
Product page / Desktop
Homepage / Mobile
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